Culture & Values

“The only thing we have is one another. The only competitive advantage we have is the culture and values of the company. Anyone can open up a coffee store. We have no technology, we have no patent. All we have is the relationship around the values of the company and what we bring to the customer every day. And we all have to own it. ” – Howard Schultz, Executive Chairman, Starbucks

Perceptual Reality provides high-impact, outcomes-based coaching, consultancy, assessments and workshops to help your organisation develop a high-performance culture.

Your organisational culture

The culture of your organisation defines who you are and what you stand for. High-performance cultures are values-driven, mission-focused and vision-guided. They display high levels of values alignment, they are adaptable and resilient, and they are vigilant about meeting their stakeholders needs. They also have low Cultural Entropy (the degree of dysfunction in your organisation) scores. If this is what you need, we can help.

High-performing organisations

Business leaders all over the world are discovering that ethics and values are good for business. Who you are and what you stand for have become just as important as the quality of the goods and services you provide.

Think about the last time you worked in an organisation where there was excitement in the air; where you felt the organisation cared about your growth and development; where everything possible was done to enhance the customer experience and where everyone was pulling in the same direction most certainly, that was a high- performing organisation. If this is what you want, we can help.

Assessing your organisation

We utilise the Cultural Transformation Tools (CTT), one of the most detailed and comprehensive cultural diagnostics and values assessment instruments commercially available. They are designed to help support you in building high-performance, values-driven cultures that attract and retain talented people and increase employee engagement.

Culture and leadership

Cultural transformation begins with the personal transformation of the leaders. If the leaders don’t change, the culture won’t change.

Becoming a successful leader, someone who is able to build a long-lasting, high-performing team or organization, is not about what you do, although that is important; it is about how you do what you do.

If you are committed to the success of your organization then you also need to be committed to your own personal development. Our leadership coaching programs are tailored to your needs.


Your values reflect what is important to you. They are a shorthand way of describing individual and collective motivations. Organizational values reflect how your organisation shows up and operates in the world.

Everyone in your organization is involved in making hundreds of decisions every day. The decisions you make are a reflection of your values and beliefs, and they are always directed towards a specific purpose. When you use your values to make decisions, you make a deliberate choice to focus on what is important to you. When values are shared, they build internal cohesion in a group. Our team coaching programs are tailored to your needs.

Organisational awareness

Research suggests that all human group structures grow and develop in consciousness in seven well defined stages. Each stage focuses on a particular existential need that is common to the human condition. These seven existential needs are the principal motivating forces in all human affairs.

The following diagram (Barrett Values Centre) summarises the seven levels of organisational consciousness. Where would your organisation be placed?

Seven Levels of Organisational Consciousness

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