About David Monro-Jones
A thought-provoking and no nonsense coach who specialises in helping leaders break free from the limitations of their own perceptions.
As the owner of Perceptual Reality, accredited coach and mentor certified in several world-class leadership methodologies, David has helped leaders and teams from around the globe improve their behaviours and organisational effectiveness.
Being an avid learner, David spends most of his time on professional development and reading leadership, psychology, or coaching-related books. Whenever he is not adding to his skill sets, you can find him walking with his wife Yvonne and their two dogs (Belle & Daisy) on the beach, gardening, or taking pictures of wildlife, as he adores nature photography.
Professionally Trained, Certified, and Accredited
An avid learner with a wealth of experiences
Since the beginning of his management career, David had been informally coaching and mentoring his team. That is when he realised that helping people achieve their goals is incredibly rewarding and something that he is very passionate about.
Aside from successfully achieving multiple world class certifications like Marshall Goldsmith Stakeholder Centered Coaching®, David also contributed to the restructuring and growth of the IAPC&M — the world s leading accreditation body for coaches and mentors.
As the Operations Director (COO) for IAPC&M, his effort to create a massive bottom-line impact (382% increase in turnover) has contributed to the growth of the organisation by setting and raising the standard of coaching and mentoring.
A direct,
data-driven,
adaptive coach that
gets down to the
root of any issue
Being a hybrid and data driven coach, David possesses a unique mastery through utilising his wealth of knowledge and deep insights from his diverse experience to benefit everyone he works with.
With his thought provoking and unapologetic coaching style, he has a knack for raising awareness of the unseen — making way for a deeper, quality exploration to take place that allows you to recognise your areas of development, to work through them together, and achieve your ultimate goals.
“Not everything that is faced can be changed, but nothing can be changed until it is faced.”
– James Baldwin
Our Core Values
Compassion
Integrity
Making a Difference
Continuous Learning
Authenticity
What clients say
about David
Working with David has been a game changer for me! He is able to ask questions that still wonder in your mind even after the session is finished, the questions that make you gain a critical view of yourself, and grow professionally. Always with a smile and humor, David will give his support without judgement and will not hesitate to share his personal battles, victories and losses , which is really refreshing and liberating. David has a unique liberal approach and I do learn from his originality.
Last but not least, David is a walking “library”; extremely savvy, not only on professional subjects. He is a person that shares his knowledge happily. I always leave our sessions with a great book recommendation. I feel really lucky to be able to work with him, our sessions bring so much added value to me not only on a professional level and my “maturing” as a coach but also on a personal level.
I met David when I joined the IAPC&M, and he is their Chief Operating Officer. I wanted to be an accredited coach and had done much research, and I liked their ethos.
David has been my supervisor, and his support and knowledge are invaluable. Our style is somewhat similar, and although we end up at times down tangent boulevard, we always emerge with something new, and I feel inspired to be the best version of me and better equipped to serve my clients. Thank you, Lucinda.
David is a great business supervision coach. He has given me some excellent direction and helped me to ground my business ideas in something more solid, enabling me to take positive action and make better business decisions, and ultimately grow my Empowered Relationship Coaching business and become more credible and established in my field.I recommend David wholeheartedly. Thank you for all your continued support.
David has an amazing ability to help you to see through your thoughts and to reflect what’s really going on underneath. He then helps you clarify them and treat yourself with kindness and compassion along the way.
He challenges you firmly and gently to help you move forward. I’ve worked with him across coaching, mentoring and supervision, and he has SO much to bring to each area. He is a walking encyclopedia of knowledge, who always has useful information to help you grow as a coach/business owner and in life in general.
I leave every session with him wiser and clearer than when I started. His work really is transformational. I love having him as one of my go-to coaches, mentors and supervisors. Highly, highly recommend!
I met David a few weeks ago, having sourced him as a mentor via the CMI mentor programme. After our initial meeting, I left that meeting inspired, motivated, challenged and in quite a reflective mood.
He challenged me in a way I haven’t been before, but in a nice way! It was an honest conversation which left me thinking and knowing that I could reach out to David anytime I needed to, which I have done so since.
He has a wealth of knowledge and experience and is certainly someone I will turn to, when needed, time and time again.
David mentored me and challenged me during 3 amazing coaching & mentoring sessions for the IAPC&M.
David loves what he does, and knows that it takes time and dedication to get the people fully onboard the process and the journey. He made sure I understood every single step. He respected also some of my needs during the recording of the sessions (to keep the Visual on, not only Audi).
I have learned a lot from our sessions and I am coming back to his feedback regularly since we finished our work together. Last but not least… we had good fun too!! Worth every minute of my time! Thanks David
David has kindly coached for me over the past 10 months, the experience has helped me to develop my leadership using stakeholder feedback to understand how and where I can improve my skills and behaviours. David acted as an outstanding guide to the process helping me to value and seek honest feedback and incorporating it into my development.
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